What Makes Sector 111 on Dwarka Expressway the So-Called Billionaires’ Block?
Sector 111, located on the Dwarka Expressway, Gurgaon, is part of Smart City Delhi Airport (SCDA) ,a visionary 250-acre township by M3M, just 0 km from Delhi. This strategic location allows residents to experience the best of both worlds, the modern skyline of Gurgaon and the iconic cityscape of Delhi within minutes. Designed as a future-ready urban destination, Sector 111 offers seamless connectivity, world-class infrastructure, and a refined lifestyle reserved for the elite, making it one of the most sought-after luxury real estate addresses on Dwarka Expressway.
What Is SCDA – Smart City Delhi Airport?
Smart City Delhi Airport (SCDA) is a people-centric, future-ready township designed to redefine urban living. This visionary development integrates:
- Ultra-luxury residences
- Grade-A office spaces
- High-street retail boulevards
- Premium hospitality zones
SCDA is crafted to foster growth, convenience, and a harmonious lifestyle, setting new benchmarks for modern mixed-use communities in Delhi NCR.
Why Sector 111 Is Called the “Billionaires’ Block”
Sector 111 has earned the title “Billionaires’ Block” because M3M India has strategically planned to collaborate with globally renowned luxury brands to introduce branded residences along the Dwarka Expressway. These residences offer hotel-like services, world-class interiors, and signature lifestyle experiences — making them a preferred choice for ultra-high-net-worth buyers seeking exclusivity and prestige.
The First Branded Residence in Sector 111: M3M Residences by Elie Saab
Marking a historic milestone for the Billionaires’ Block, M3M introduced the first branded residential project in Sector 111 — M3M Residences by Elie Saab. In collaboration with the globally celebrated luxury fashion and lifestyle brand Elie Saab, this iconic development brings couture-inspired design, hotel-like services, and refined elegance to Dwarka Expressway. The project redefines ultra-luxury living and positions Sector 111 as the ultimate address for India’s elite homebuyers.
M3M’s Proven Track Record with Global Brands
M3M has already delivered a luxury residential project in Gurugram under the Trump brand. In October last year, the company further expanded its branded portfolio by partnering with Jacob & Co., the globally celebrated luxury jewellery and watch brand, for a premium project in Noida. These collaborations reinforce M3M’s commitment to bringing international luxury standards to Indian real estate.
Who Invests in Branded Residences?
Buyers of branded residences typically include:
- Celebrities and sports personalities
- Business owners from Tier-II cities
- Parents purchasing homes for children in metro cities
- CEOs, CXOs, and top executives of multinational corporations
As noted by Bansal, branded residences are not just homes — they are status assets representing lifestyle, exclusivity, and long-term value.
