M3M Partners with Elie Saab for Luxury Branded Residences in Gurgaon and Noida

M3M India in collaboration with the world-renowned luxury fashion and lifestyle brand Elie Saab to develop around 950 ultra-luxury residences in Noida and Gurgaon with an investment of ₹3,500 crore

M3M India, a leading Delhi NCR–based real estate developer, along with group company Smartworld Developers, has partnered with the world-renowned luxury fashion and lifestyle brand Elie Saab to develop two ultra-luxury branded residential projects in Gurgaon and Noida, with a total investment of ₹3,500 crore. The developments will comprise over 950 apartments, with M3M India constructing around 300 units in Gurugram and Smartworld Developers developing approximately 650 units in Noida.

The two projects are located as follows: the first project is in Sector 111 at Smart City Delhi Airport (SCDA), Dwarka Expressway, Gurugram, while the other is in Sector 98, Noida, along with Noida–Greater Noida Expressway.

How much do the Elie Saab branded residences in Gurugram and Noida cost?

The Gurugram project will be developed with a total investment of approximately ₹2,000 crore, including land cost, for around 300 ultra-luxury residences. The development is expected to generate a topline revenue of nearly ₹4,700 crore. The residences will feature expansive layouts ranging from 4,200 to 4,600 sq ft and will be priced at around ₹37,000 per sq ft, with a starting price of approximately ₹14.99 crore.

In Noida, the branded residences project will be located in Sector 98 on a six-acre parcel, with a total investment of about ₹1,500 crore and a developable area of nearly 1.2 million sq ft. The project will comprise approximately 650 units, including 200 large luxury residences and 450 service apartments.

Homes in the Noida project will be priced at around ₹33,000 per sq ft. Luxury apartments will be priced between ₹8.99 crore and ₹12.49 crore, while service apartments will start at approximately ₹2.99 crore. The three- and four-bedroom residences will range from 2,850 sq ft to 3,810 sq ft, while service suites will measure between 700 sq ft and 800 sq ft.

Also Read: Elan Group to invest ₹1,600 crore for ultra luxury residential project in gurgaon

Elie Saab Group Expands Global Footprint in Branded Residences

Elie Saab Group Vice Chairman and CEO, Elie Saab Jr., said the Group entered the branded residences market in 2019 with its first landmark project in Dubai, marking a strategic expansion beyond haute couture into luxury real estate. Since then, the brand has successfully completed over 25 premium real estate projects across 14 countries, including Vietnam, London, Casablanca, and São Paulo, among others.

He added that each development reflects the brand’s signature design language, craftsmanship, and commitment to timeless elegance, bringing the Elie Saab lifestyle into residential living. The Group continues to strengthen its global presence through partnerships with leading developers, focusing on ultra-luxury, design-led homes that appeal to high-net-worth buyers and international investors.

With growing demand for branded residences worldwide, Elie Saab Group aims to further expand its portfolio in key global markets while maintaining its core values of exclusivity, sophistication, and design excellence.

The company has secured RERA registration for both projects and plans to deliver them within a five-year timeline.